projectsPosted by Michael Xuereb Apr 23, 2009 12:57AM
A social experiment on the reactions to visuals by the general public. A performance art. (presentation: 19mins.)
In our various sub-projects we, essentially, repeated the same exercise over and over again, using different visuals on each project. Fundamentally our project ended up examining and experimenting to find how visuals function on the general public.
Our project is a combination of various projects exploring thought provocation techniques, our audience being the general public. To execute these exercises we developed unconventional methods, while using a range of visuals.
As one of our common display cases we uses a hand held advertising sign.
In the first project we used appropriation to extract an uncanny image intended to advertise as our visual, presenting our image in the shopping capital of London, Oxford Street. The location was chosen to present the image to the same audience it was intended for. In a way it turned out to be a provocative silent protest against visual advertising.
As an inspiration to the second exercise, we worked with the pop art ideology of reflecting society on it’s self, literarily. By using a reflective surface we stemmed away from the conventional means of an illustrated image. Reflections, being one of the most common visual experiences, we engaged to examine it in a different way, by using a surface that has an ever changing image.
Using the same sign we wanted to play on the idea of surveillance using a video camera through the sign its self, through the image of a camera pointing down on the crowds passing. Capturing peoples reactions towards our visual, and recording how they altered their natural reactions.
In another exercise we conducted a play on the media using the London Paper as our distributing technique. Constructing our own front covers, with shocking ‘made-up’ news articles and in another including fabricated irrelevant articles. These were done in a convincing way to perplex whomever the altered newspaper reached. Having much the same aims as Orson Wells, when making the BBC radio broadcast War of the Worlds we wanted people to think before believing what the media is feeding us.
This project was not intended to be credited by our images of people’s reaction but only are means of documentation of our project.
This project was a team assignment done with Oleg Tolstoy. We also had help from George Mario Attard.
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